bwin launches online and offline AC Milan activation campaign

bwin launches online and offline AC Milan activation campaign

Consumers can win a day as a professional AC Milan player at the MilanelloVienna, 01 March, 2010 – bwin is launching an extensive online and offline activation campaign which will offer its users the opportunity to experience a day in the life of an AC Milan player. The activation campaign consists of two phases, beginning with a viral video where users will experience the special moments before and during an official UEFA Champions League game….

Source: RealWire

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